Study Finds That Canadian Seniors Could Be Key for the Adoption of Semi-Autonomous Vehicles

The Toyota Canada Foundation funded a recent study from the Traffic Injury Research Foundation that suggests Canadian seniors could play an integral role in the wider adoption of semi-autonomous vehicles.



“Our findings were quite surprising and showed that older drivers are very receptive to using semi-automated vehicles,” said Robyn Robertson, President and CEO of TIRF. “This is counter-intuitive as the adoption of new technologies is typically associated with a young demographic.”


According to the TIRF, older drivers better recognize the benefits of semi-autonomous technology in terms of improving safety. They’re also more likely to see the advancement of technology as a means to prolong their mobility safely as they begin to reach ages where cognitive and physical decline can occur.


Robertson suggests that Canadian seniors could take the reins and become leaders with respect to the adoption of self-driving vehicle technology, saying, “Senior drivers seem to possess important characteristics that make them ideal candidates for safe early adoption.”


Toyota has proven itself a leader with respect to cutting-edge safety, offering Toyota Safety Sense technologies like Pre-Collision System with Pedestrian Detection, Lane Departure Alert, and Dynamic Radar Cruise Control as standard equipment in much of its lineup. To see more of what Toyota is doing to improve the quality of life on the road for all Canadians, visit High River Toyota.

Toyota Wins at Le Mans in Exciting 1-2 Finish

History was made in June at the 86th Le Mans 24 Hours. TOYOTA GAZOO Racing’s trio of Sébastien Buemi, Kazuki Nakajima, and Fernando Alonso piloted the No. 8 TS050 HYBRID to victory at the legendary endurance race, securing Toyota’s first-ever win. The No. 7 TS050 HYBRID — driven by Mike Conway, Kamui Kobayashi, and José María López — finished the race in the No. 2 spot, confirming the dominance of the TS050 HYBRID in its first showing.


“We know how important and iconic Le Mans is in the world of motorsport and as a team, we achieved an amazing result,” said Fernando Alonso. “We wanted a 1-2 (finish), and we achieved that, so I am very happy.”


Prior to this year’s Le Mans, Toyota had put forth 47 cars in the hope of achieving the ultimate glory, coming away with six podium finishes. The 1-2 finish makes Toyota only the second manufacturer of Japanese origin to win the legendary race, and Kajima’s contribution makes him the first-ever Japanese driver to win in a Japanese car.


The win at Le Mans gives TOYOTA GAZOO an exceptional head of steam leading into its next race at the 6 Hours of Silverstone. To learn more about how Toyota Racing is performing, as well as how Toyota is bringing high-performance to the masses, stop into High River Toyota.