The Toyota Canada Foundation funded a recent study from the Traffic Injury Research Foundation that suggests Canadian seniors could play an integral role in the wider adoption of semi-autonomous vehicles.
A new study by TIRF suggests senior drivers in #Canada could play a leadership role in the safe adoption of semi-automated vehicles as Canadian roadways transition from traditional vehicles to increasingly #automatedvehicles. https://t.co/uwTodfhYsz #RoadSafety pic.twitter.com/GuPH2wKDIW
— TIRF Canada (@TIRFCANADA) July 5, 2018
“Our findings were quite surprising and showed that older drivers are very receptive to using semi-automated vehicles,” said Robyn Robertson, President and CEO of TIRF. “This is counter-intuitive as the adoption of new technologies is typically associated with a young demographic.”
According to the TIRF, older drivers better recognize the benefits of semi-autonomous technology in terms of improving safety. They’re also more likely to see the advancement of technology as a means to prolong their mobility safely as they begin to reach ages where cognitive and physical decline can occur.
Robertson suggests that Canadian seniors could take the reins and become leaders with respect to the adoption of self-driving vehicle technology, saying, “Senior drivers seem to possess important characteristics that make them ideal candidates for safe early adoption.”
Toyota has proven itself a leader with respect to cutting-edge safety, offering Toyota Safety Sense™ technologies like Pre-Collision System with Pedestrian Detection, Lane Departure Alert, and Dynamic Radar Cruise Control as standard equipment in much of its lineup. To see more of what Toyota is doing to improve the quality of life on the road for all Canadians, visit High River Toyota.